Why Video

The industry is changing and rich visuals/video are now an essential part of the consumer's pre-purchase research process. Your company now needs to decide whether they will be left behind with current practices or whether you will be a continued destination for customers to terms of providing a service that rises above the competition. Below is an indication of some of the trends and research conducted into the usage of video for tourism research by consumer. [div3 class="quote" class2="quote-l" class3="quote-r"] A recent study conducted by Carlson showed that Radisson hotels that feature videos and virtual tours on Radisson.com are averaging 52% more online revenues than those that do not."* [/div3] [div3 class="quote" class2="quote-l" class3="quote-r"]According to a site survey (California Travel and Tourism Commission), some 70% of visitors watch their videos. Of those, over 90% find the videos useful in planning their travel. The result? Increased tourism and innovative marketing strategy brought to life[/div3] [div3 class="quote" class2="quote-l" class3="quote-r"]Four Seasons research and website visitor comments have shown that in addition to checking for hotel availability and property locations, a primary reason to visit Fourseasons.com is to view hotel videos and photo libraries.[/div3] Rich media is changing the online travel marketplace, customers have fundamentally changed how they research their holiday and their online purchasing behaviour now reflects a need for confidence and trust in a product. Video can provide that trust and give them the confidence to purchase online.